Why We Built Upstart
Upstart wasn't meant to be a company. It was just a way to fix our mornings. Our first few cards weren't sold, they were tested on ourselves.
We were fed up with how much time we were losing to snooze. We'd tell ourselves just five more minutes… and suddenly an hour was gone. Alarms didn't work because we always found a way around them.
Then people around us started asking us for some cards. When we saw how much it actually worked, we made the decision to go all in.
We took the risk. We backed ourselves and dropped out of university. And we built it for real.
Now, Upstart is helping thousands of people take back control of their mornings.
And we're just getting started.
Why We Built Upstart
Upstart wasn't meant to be a company. It was just a way to fix our mornings. Our first few cards weren't sold, they were tested on ourselves.
We were fed up with how much time we were losing to snooze. We'd tell ourselves just five more minutes… and suddenly an hour was gone. Alarms didn't work because we always found a way around them.
Then people around us started asking us for some cards. When we saw how much it actually worked, we made the decision to go all in.
We took the risk. We backed ourselves and dropped out of university. And we built it for real.
Now, Upstart is helping thousands of people take back control of their mornings.
And we're just getting started.
