How It Works
Place It
Place your Upstart card far away from your bed.
Get Out of Bed
When your alarm goes off, get up and walk to your card.
Tap It
One tap. Alarm off. Day started.
Real Results From Real Customers
Why Upstart Works?
Waking up should not rely on willpower, especially when your brain is not fully awake.
In those first moments, your body is still in a low energy state, making it easy to turn off your alarm and fall straight back into bed.
Upstart removes that option.
By requiring you to physically get up and scan your card, it shifts waking from passive to active. That movement helps your body switch on faster, making it significantly easier to stay awake and begin your day.
The way you start your morning sets the tone for everything that follows.
Immediately after waking, your brain is highly sensitive to input. Opening your phone pulls your attention into fast, reactive content before you have had a chance to think clearly.
Upstart protects this window.
By blocking your most distracting apps, it gives you space to wake up properly, regain focus, and start your day with intention instead of distraction.
Late night scrolling is not random. It follows a pattern.
As the day progresses, self control decreases while your brain becomes more responsive to quick, rewarding content. At the same time, apps are designed to keep you engaged for as long as possible.
That is why a few minutes easily turns into an hour.
Upstart helps you take control before that happens by limiting access to the apps that keep you stuck, making it easier to switch off, sleep earlier, and wake up with more energy.
How much of your morning are
you really losing?
No signup needed
Built for the easily distracted.
Block distracting apps automatically every morning and any time focus matters.
Guaranteed Better Mornings, Or Your Money Back
Upstart comes with a 30-day money-back guarantee. If you don't feel a real improvement in your sleep and morning routine within 30 days, we'll refund your full purchase. No questions asked.
What Our Customers Are Saying
Stories from customers who reclaimed their mornings and rebuilt daily habits.
I used to spend the first 45 minutes of my morning doom scrolling before I even got out of bed. Upstart completely changed that. I actually feel present in the mornings now.
Mar 14, 2026
The physical card is genius. Every other app I tried had a workaround. With Upstart, if the card is in the kitchen, I had to get out of bed and actually wake up. It's the only thing that's actually worked for me.
Mar 10, 2026
My sleep has improved so much since I started using this. I used to wake up at 10am. Now I leave the card downstairs and I'm awake by 7. Game changer.
Mar 6, 2026
Worth every cent. I was sceptical at first but the difference in my mornings is real. I actually have time to workout before work now instead of just lying in bed on my phone. Highly recommend.
Feb 28, 2026
I bought this for my teenage son and it's been a complete transformation. He's going to bed earlier, waking up better and his grades have already improved after just 3 weeks.
Feb 21, 2026
The setup took about 2 minutes and it just works. It was so easy. It's the only way I can wake up now. I even bought my sister one for Christmas
Feb 15, 2026Take Back Your Mornings
Craft your ideal sleep environment with features designed to build long lasting habits.
Removes the option to delay. One alarm. One decision.
Keep distracting apps locked for a set window after your alarm.
Upstart runs 24/7 without a battery — always ready when you need it.
Trains your brain to associate waking up with immediate action, not delay.
Set automatic lock times so your apps block themselves every night — no willpower required.
Prevents app deletion during periods when your alarm is set.
Build streaks and reinforce daily discipline.
Unlock your snooze button and your all apps without your card up to three times.
Why We Built Upstart
Upstart wasn't meant to be a company. It was just a way to fix our mornings. Our first few cards weren't sold, they were tested on ourselves.
We were fed up with how much time we were losing to snooze. We'd tell ourselves just five more minutes… and suddenly an hour was gone. Alarms didn't work because we always found a way around them.
Then people around us started asking us for some cards. When we saw how much it actually worked, we made the decision to go all in.
We took the risk. We backed ourselves and dropped out of university. And we built it for real.
Now, Upstart is helping thousands of people take back control of their mornings.
And we're just getting started.
Got Questions? We've Got Answers.
Everything you need to know about Upstart, the card, setup, compatibility, shipping, and how it fits into daily life.
No. Setup takes less than a minute. Simply activate your Upstart card in the app and choose where you want to place it. Once linked, your alarm will require the card to be scanned before it can be turned off.
Yes. You can link multiple cards to the app if you want to place them in different locations. Some users keep one in their bathroom and another in their kitchen to create a stronger morning routine.
No. The Upstart card uses passive NFC technology, which means it doesn't require batteries, charging, or maintenance. It only activates when your phone scans it.
If your card is lost, you get three emergency exits to instantly unblock all of your apps and snooze your alarm. You also get an additional one every month.
At the moment, Upstart is designed to work with iPhone devices. The NFC functionality and alarm system are currently built specifically for Apple's ecosystem. Android support may be explored in the future.
Yes. Just search Upstart- Stop Snoozing' on the AppStore.
You Can't Hit Snooze, If You're Not In Bed.
Get up. Scan the card. Your alarm stops. No willpower. No loopholes.
Stop Snoozing →How It Works
Place It
Place your Upstart card far away from your bed.
Get Out of Bed
When your alarm goes off, get up and walk to your card.
Tap It
One tap. Alarm off. Day started.
Real Results From Real Customers
Why Upstart Works?
Waking up should not rely on willpower, especially when your brain is not fully awake.
In those first moments, your body is still in a low energy state, making it easy to turn off your alarm and fall straight back into bed.
Upstart removes that option.
By requiring you to physically get up and scan your card, it shifts waking from passive to active. That movement helps your body switch on faster, making it significantly easier to stay awake and begin your day.
The way you start your morning sets the tone for everything that follows.
Immediately after waking, your brain is highly sensitive to input. Opening your phone pulls your attention into fast, reactive content before you have had a chance to think clearly.
Upstart protects this window.
By blocking your most distracting apps, it gives you space to wake up properly, regain focus, and start your day with intention instead of distraction.
Late night scrolling is not random. It follows a pattern.
As the day progresses, self control decreases while your brain becomes more responsive to quick, rewarding content. At the same time, apps are designed to keep you engaged for as long as possible.
That is why a few minutes easily turns into an hour.
Upstart helps you take control before that happens by limiting access to the apps that keep you stuck, making it easier to switch off, sleep earlier, and wake up with more energy.
How much of your morning are
you really losing?
No signup needed
Lock Mode
Built for the easily distracted.
Block distracting apps automatically every morning and any time focus matters.
01
Select your apps
Choose which apps to block. Instagram, TikTok, YouTube, whatever keeps you stuck scrolling.
02
Block anytime
Lock distractions on demand. At work, while studying and whenever the scroll urge hits.
03
Morning auto-block
Your alarm triggers a 30 minute block. Wake up with intention, not a feed.
Select apps to block
Tap to unlock
Locked Screen
Guaranteed Better Mornings, Or Your Money Back
Upstart comes with a 30-day money-back guarantee. If you don't feel a real improvement in your sleep and morning routine within 30 days, we'll refund your full purchase. No questions asked.
What Our Customers Are Saying
Stories from customers who reclaimed their mornings and rebuilt daily habits.
I used to spend the first 45 minutes of my morning doom scrolling before I even got out of bed. Upstart completely changed that. I actually feel present in the mornings now.
Mar 14, 2026The physical card is genius. Every other app I tried had a workaround. With Upstart, if the card is in the kitchen, I had to get out of bed and actually wake up. It's the only thing that's actually worked for me.
Mar 10, 2026My sleep has improved so much since I started using this. I used to wake up at 10am. Now I leave the card downstairs and I'm awake by 7. Game changer.
Mar 6, 2026Worth every cent. I was sceptical at first but the difference in my mornings is real. I actually have time to workout before work now instead of just lying in bed on my phone. Highly recommend.
Feb 28, 2026I bought this for my teenage son and it's been a complete transformation. He's going to bed earlier, waking up better and his grades have already improved after just 3 weeks.
Feb 21, 2026The setup took about 2 minutes and it just works. It was so easy. It's the only way I can wake up now. I even bought my sister one for Christmas
Feb 15, 2026Take Back Your Mornings
Craft your ideal sleep environment with features designed to build long lasting habits.
Removes the option to delay. One alarm. One decision.
Keep distracting apps locked for a set window after your alarm.
Upstart runs 24/7 without a battery — always ready when you need it.
Unlock your snooze button and all your all apps without your card up to three times. You also get an additional one every month.
Set automatic lock times so your apps block themselves every night — no willpower required.
Prevents app deletion during periods when your alarm is set.
Trains your brain to associate waking up with immediate action, not delay.
Build streaks and reinforce daily discipline.
Why We Built Upstart
Upstart wasn't meant to be a company. It was just a way to fix our mornings. Our first few cards weren't sold, they were tested on ourselves.
We were fed up with how much time we were losing to snooze. We'd tell ourselves just five more minutes… and suddenly an hour was gone. Alarms didn't work because we always found a way around them.
Then people around us started asking us for some cards. When we saw how much it actually worked, we made the decision to go all in.
We took the risk. We backed ourselves and dropped out of university. And we built it for real.
Now, Upstart is helping thousands of people take back control of their mornings.
And we're just getting started.
Got Questions? We've Got Answers.
Everything you need to know about Upstart, the card, setup, compatibility, shipping, and how it fits into daily life.
No. Setup takes less than a minute. Simply activate your Upstart card in the app and choose where you want to place it. Once linked, your alarm will require the card to be scanned before it can be turned off.
Yes. You can link multiple cards to the app if you want to place them in different locations. Some users keep one in their bathroom and another in their kitchen to create a stronger morning routine.
No. The Upstart card uses passive NFC technology, which means it doesn't require batteries, charging, or maintenance. It only activates when your phone scans it.
If your card is lost, you get three emergency exits to instantly unblock all of your apps and snooze your alarm. You also get an additional one every month.
At the moment, Upstart is designed to work with iPhone devices. The NFC functionality and alarm system are currently built specifically for Apple's ecosystem. Android support may be explored in the future.
Yes. Just search Upstart- Stop Snoozing' on the AppStore.