You Can't Hit Snooze, If You're Not In Bed.
Every other alarm still lets you cheat. Upstart doesn't.
Stop Snoozing →You Can't Hit Snooze, If You're Not In Bed.
Every other alarm still lets you cheat. Upstart doesn't.
The Physical Device That Puts You Back In Control.
Every morning your alarm gives your sleepy brain a way out.
- Your thumb finds snooze before your eyes open
- Five more minutes turns into forty-five
- You start the day rushed, late, and already behind
Upstart removes that option. You have to get out of bed into another room to turn off your alarm.
- Out of bed before your alarm stops, every time
- Trade rushed mornings for ones that actually feel like yours
- 89% of users wake to their first alarm within 7 days
✓ No subscription ✓ Free worldwide shipping
Guaranteed Better Mornings, Or Your Money Back
Upstart comes with a 30-day money-back guarantee. If you don't feel a real improvement in your sleep and morning routine within 30 days, we'll refund your full purchase. No questions asked.
What Our Customers Are Saying
Stories from customers who reclaimed their mornings and rebuilt daily habits.
Sarah M.
I used to spend the first 45 minutes of my morning doom scrolling before I even got out of bed. Upstart completely changed that. I actually feel present in the mornings now.
Mar 14, 2026
Jake T.
The physical card is genius. Every other app I tried had a workaround. With Upstart, if the card is in the kitchen, I had to get out of bed and actually wake up. It's the only thing that's actually worked for me.
Mar 10, 2026
Priya K.
My sleep has improved so much since I started using this. I used to wake up at 10am. Now I leave the card downstairs and I'm awake by 7. Game changer.
Mar 6, 2026
Marcus R.
Worth every cent. I was sceptical at first but the difference in my mornings is real. I actually have time to workout before work now instead of just lying in bed on my phone. Highly recommend.
Feb 28, 2026
Chloe W.
I bought this for my teenage son and it's been a complete transformation. He's going to bed earlier, waking up better and his grades have already improved after just 3 weeks.
Feb 21, 2026
Daniel F.
The setup took about 2 minutes and it just works. It was so easy. It's the only way I can wake up now. I even bought my sister one for Christmas.
Feb 15, 2026
How It Works
Place It
Place your Upstart card far away from your bed.
Get Out of Bed
When your alarm goes off, get up and walk to your card.
Tap It
One tap. Alarm off. Day started.
Take Back Your Mornings
Craft your ideal sleep environment with features designed to build long lasting habits.
Upstart removes the easiest escape route. Once your alarm starts, you can't just roll over and hit snooze. You have to get up and scan your card.
Build a consistent sleep routine by setting bedtime and wake-up windows that protect tomorrow morning before it starts.
Block distractions during the first part of your day so your phone doesn't pull you straight into scrolling.
Upstart is designed to be hard to bypass when your half-asleep brain is looking for an easy way out.
The physical Upstart card is simple, reliable, and doesn't need charging. Put it away from your bed and let it do its job.
By forcing the same wake-up action every morning, Upstart trains your body to get out of bed instead of negotiating with your alarm.
Built-in safety options let you exit when you genuinely need to, without making snoozing easy.
Track your consistency and build momentum with streaks that make waking up early feel rewarding.
Upstart removes the easiest escape route. Once your alarm starts, you can't just roll over and hit snooze. You have to get up and scan your card.
Build a consistent sleep routine by setting bedtime and wake-up windows that protect tomorrow morning before it starts.
Block distractions during the first part of your day so your phone doesn't pull you straight into scrolling.
Upstart is designed to be hard to bypass when your half-asleep brain is looking for an easy way out.
The physical Upstart card is simple, reliable, and doesn't need charging. Put it away from your bed and let it do its job.
By forcing the same wake-up action every morning, Upstart trains your body to get out of bed instead of negotiating with your alarm.
Built-in safety options let you exit when you genuinely need to, without making snoozing easy.
Track your consistency and build momentum with streaks that make waking up early feel rewarding.
Why We Built Upstart
Upstart wasn't meant to be a company. It was just a way to fix our mornings. Our first few cards weren't sold, they were tested on ourselves.
We were fed up with how much time we were losing to snooze. We'd tell ourselves just five more minutes... and suddenly an hour was gone. Alarms didn't work because we always found a way around them.
Then people around us started asking us for some cards. When we saw how much it actually worked, we made the decision to go all in.
We took the risk. We backed ourselves and dropped out of university. And we built it for real.
Now, Upstart is helping thousands of people take back control of their mornings.
And we're just getting started.
Zif Morris
Co-Founder @ Upstart
Liam Fernando
Co-Founder @ Upstart
Got Questions? We've Got Answers.
Everything you need to know about Upstart, the card, setup, compatibility, shipping, and how it fits into daily life.
No. Setup only takes a few minutes. Connect Upstart to the app, place your card away from your bed, and your alarm is ready.
Yes. You can use multiple cards for different rooms, routines, or people in your household.
No. The Upstart card is designed to work without charging, so you can place it away from your bed and leave it there.
You can use the app's recovery options and replace your card if needed. Upstart is built to be strict, but not unsafe.
Upstart is currently built for iOS. Android support is planned, but the free app included right now is for iPhone.
Yes. The Upstart iOS app is included free with your card. No extra subscription is needed.